Chapter 5 Review Questions

 1. How is Whitepages.com able to produce a map to a person’s home, given only that person’s phone number?

Whitepages.com combines information contained in two databases. The first database ties phone numbers to addresses. The second database ties addresses to locations on a map. By combining information in these databases, Whitepages.com can show the map location associated with a phone number.

2. Is privacy a negative right or a positive right?

Privacy is a negative right because all I have to do to give you privacy is leave you alone.

3. What right is guaranteed by the Third Amendment to the U.S. Constitution?

The Third Amendment to the U.S. Constitution gives people the right to refuse to let the government quarter soldiers in their homes in peacetime.

4. What does it mean when we say that privacy is a prudential right?

When we say privacy is a prudential right, we mean that granting people this right provides a net benefit to society. Hence it is prudent for a society to choose to give its members some privacy.

5. Give three examples of ways in which an inhabitant of New York City in 2003 has more privacy than an inhabitant of New York City in 1903.

With the invention of air conditioning and television, people spend more time in their own apartments than they did 100 years ago. Automobiles and taxicabs give people more privacy than subway cars. Young adults are more likely to live away from their parents than they were 100 years ago. Other examples are possible, of course.


6. What is a public record?
 
A public record contains information reported to a government agency for the purpose of informing the public.

7.  List five pieces of information about a person that are public records.

Here are a few examples of public records that may exist about a person: legal name, address, list of real estate owned, property tax records, political party, date of birth, date of marriage, date of divorce, and date of death.

8. Provide an example (not already given in the book) of a situation where people must disclose personal information to a private organization in order to get something they want.

Here are a couple of possible answers. In order to get a job, many people are required to take a drug test; i.e., submit a urine sample. People routinely submit urine and blood samples and hand over medical records in order to get a life insurance policy.

9. What objections were raised to Facebook’s introduction of the Tag Suggestions feature?

The Electronic Privacy Information Center filed a complaint about Facebook Tag Suggestions because Facebook apparently used photos posted on its site to develop its facial recognition technology, but it never received consent from Facebook users to use their photos for this purpose.

10. Why do enhanced 911 services raise new concerns about privacy?

Enhanced 911 service raises new concerns about privacy because in order to implement this service, cell phone companies must install technology that enables them to track the positions of all active cell phones.


11. How do companies use loyalty cards to improve their sales?

By keeping track of a consumer's purchases using a loyalty card, a company can predict which other products that consumer may be interested in purchasing and generate coupons for those products to stimulate a sale

12. What privacy concerns have been raised with the increasing use of RFID tags?

If consumers cannot detach or disable the RFID tags associated with items they have purchased, then information about their possessions may be collected by other people with RFID scanners.

13. How are RFID tags being used to return pets to owners?

If every pet has an embedded RFID tag with the address and phone number of the owner, then authorities who recover a stray pet can use an RFID scanner to read this information and quickly return the pet to her owner.

14. What safety and security features are provided by the OnStar system?

A two-way communication system allows drivers who need help to contact an OnStar representative. If the vehicle's airbags deploy, the system automatically communicates the location of the vehicle to an OnStar center. OnStar can be used to help owners recover stolen vehicles. OnStar representatives also have the power to disable the gas pedal on OnStar-equipped vehicles.

15. What are the advantages of consolidating a patient’s medical records into a single database accessible by many? What are the risks associated with this consolidation?

Consolidating a patient's medical records into a single database can make it easier for multiple health care professionals to provide quality service to that patient. For example, having all of a person's prescriptions in a single database makes it easier to identify potentially dangerous drug interactions. The risk of consolidation is that if someone should gain access to the database without authorization, that person would get access to all of that patient's medical information.

16. In what way do digital video recorders provide viewers with less privacy than videotape recorders?

Digital video recorders provide viewers with less privacy that videotape recorders because they report information about the viewing history back to the subscription service providing the DVR.

17. How could “cookies” created by a Web server affect a computer user’s privacy?

Cookies created by a Web server can affect your privacy because if someone else should steal your cookie, that person can impersonate you.

18. What is data mining?

Data mining means searching through multiple databases looking for patterns or relationships in the records.

19. What are we referring to when we talk about a secondary use of data?

Secondary use of data is when information captured for one purpose is put to another purpose.


20. What is collaborative filtering? Who uses it?

Collaborative filtering is a way of helping an individual wade through a large amount of choices and focus in on the best ones. It uses information about the preferences of a large number of people to predict those items an individual is more likely to like. On-line retailers and movie-rental sites use collaborative filtering to make recommendations.

21. How are some political campaigns using data mining?
Some campaigns are using data mining because it enables them to target their direct mailings and home visits to the people most likely to support their candidates.

22. Explain the difference between an opt-in policy and an opt-out policy.

An opt-in policy requires a consumer to explicitly give permission before an organization can share information it has collected about the individual. An opt-out policy allows an organization to share information it has collected about a consumer unless the individual explicitly forbids it.

23. What about Facebook Beacon made it so unpopular with Facebook users?

Facebook's decision to make their Beacon system opt-out infuriated many Facebook users, who didn't even know Beacon existed until it had revealed information they thought was private.

24. Give three examples of how data mining is being used on information collected from social networks.

Cell phone companies are using data mining on social networks to identify ‘influencers” and offer them incentives to keep them loyal. Police are using data mining on social networks to identify where big parties are happening and deploy officers accordingly. Banks are using data mining to evaluate the riskiness of loans.